The Productivity Company – Collaboration


The Productivity Company For Collaboration

We are always looking for new partners to create quality content with. If you have an idea for an online course you would like to develop with us for commercial distribution, please don’t hesitate to contact us.

Our Philosophy

If you’ve read about us a little, you’ll know that we want to make learning interesting and fun again. To us, that’s not just a promotional pep-talk with hollow phrases, but a business philosophy that we take very seriously. In education, boredom is waste, and that’s something we want to eradicate at all costs. Removing boredom from the equation is the first step and most important step in increasing productivity.


When collaborating with our partners, we try to work with a win-win mindset, where our partner provides the content and we provide the platform and all services required to translate the content into film and onto our platform. When developing a course, we will make sure that both the production costs and profits are split equally.

Course Development Process

When developing our online courses, we work with a standard development process that includes clearly defined roles, so that we can work both quickly and effectively, with each party involved knowing exactly what they need to do. Of course there will always be some deviation from the standard process, depending on external factors, or our partners’ wishes and needs.

Our Course Development Process can be roughly divided into four phases. These phases are Design, Create, Release and Improve.

Design Phase

In the Design phase, we first hold a Product Design Event. This is a full day event during which the Expert, Lead Product Developer, Lead Platform Developer and Marketing Manager sit down to clarify the following issues:

-Scope: Decide on course subject and depth of subject matter

-Lesson overview: Decide on amount of lessons, lesson titles, lesson content

-Learning Objectives: Determine learning objectives for each lesson, using the revised Taxonomy of Educational Objectives (also known as Bloom’s taxonomy

-Learning Aids: Decide on visuals, animations, case studies, examples, etc., to guide the transfer of knowledge. In this process we actively keep in mind Kolb’s theory of learning styles, to make sure every type of learning is supported for each learning objective.

All of this will be documented in our Course Development Matrix, affectionately dubbed ‘The Chris’, after its designer. Once these points have been decided upon and properly documented, we start our Creation phase.

Create Phase

The Create phase can be divided into three segments, namely Text, Learning Aids and Film.

Once all of these tasks have been completed, we have finished our course, and we are ready for Release.

-Based on the lesson overview and learning objectives we established, the expert prepares the lesson content either in the form of a verbal presentation or as a text script.
In case of the presentation, we transcribe the expert’s words to create a raw script.

-Using the raw script, we create both a film script and a script for on our platform. The former is intended for video, the latter will be the text as displayed on our platform.

-We design the visuals and animations that we decided upon in the previous phase.

-We edit the cases and examples to fit the text.

-We hold a film meeting between our Product Developer, Videographer and the Actor (which is preferably the same person as the Expert) to discuss usage of visuals and animations for in the videos, and how to adapt the script and storyboard to these.

-We set up the storyboard for the videographer.

-The Expert and Videographer meet and starting filming.

-The Videographer edits the videos.

Release Phase

During the release phase, and usually even beforehand, we start our marketing campaign for the product.

We also employ beta-testers for the released course, and document all feedback for the next phase.

Improve Phase

At TPC, we employ the Lean Six Sigma method of Kaizen Events for a variety of improvement workshops, including the improvement of our existing products. Within the first year of a product’s release, we aim to do a Kaizen Event to improve the course at least twice. During this improvement workshop we get together with a small team, which could include the Expert, and thoroughly analyze the course and all of the feedback we have gathered so far. We brainstorm solutions and implement these as soon as possible. Even after the first year of being released, we aim to review every training at least once a year in order to ensure that we sustain the Continuous Improvement of our products.